HOOP CITY with Paul Sir
Join the Movement!
Whether you’re a longtime listener or new to the court, Hoop City invites you to be part of the next era in Canadian basketball media. More information on social media, blogs and show details will be released in the upcoming days.
Contact Paul for more Information at:
A New ERA BEGINS — Canada’s Longest Running Basketball Show Returns!
After a decade of delivering expert analysis, unforgettable interviews, and grassroots basketball coverage, The Basketball Show with Paul Sir is turning the page. It’s time to say goodbye to the legacy format — and hello to a bold new chapter!
Introducing ‘Hoop City with Paul Sir’
Broadcasting live on Sports1440 and online every Saturday from 10AM to Noon, Hoop City is a reimagined version of the show that builds on its foundation while embracing a fresh look, expanded reach and renewed energy.
- Live Saturdays 10am - Noon
- Starting November 8, 2025
- Hosted by Paul Sir
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Tune in on Sports1440 and sports1440.ca
Also available on Apple Podcasts, Spotify, and YouTube Music
Why the Change?
Paul Sir’s unmatched experience — from playing and coaching at every level to leading the Alberta Basketball Association for 15+ years to being the color analyst for the Edmonton Stingers and pioneering 3×3 in Canada — has shaped a show that’s ready to evolve. Hoop City promises to deliver the best in hoops, from local legends to global game-changers.
The Hoop City name is synonymous with North America’s largest FIBA3x3 basketball showcase in Edmonton and the consistency of the brand across the entire basketball landscape made the timing ideal.
Meet Your Host
Paul Sir
Paul Sir is a pioneering figure in the world of 3×3 basketball, with a career spanning decades of playing, coaching, and advocating for the sport. A former all-state high school player in Iowa, Player of the Year in Belgium’s pro league, and Hall of Famer at both Iowa High School and Winona State University, Paul’s passion for basketball runs deep. As the Executive Director of the Alberta Basketball Association, he led the way in growing 3×3 basketball, hosting FIBA professional events and establishing annual tournaments. In 2023, he founded the 3×3 Basketball Association, committed to furthering the sport’s development and accessibility.