About
The 3×3 Basketball Association has been formed as a not for profit dedicated to the growth and development of the sport of 3×3 basketball.
Since the introduction of 3×3 as a sport in 2011 by FIBA, the world’s governing body for the sport of basketball, it has grown dramatically. 3×3 has now been in both the Tokyo and Paris Olympic Games and has professional events around the world.
Our
Mission
3×3 BA is committed to creating access and opportunities to all age groups and abilities by creating and operating events, camps and clinics while providing guidance and resources for organizations wanting to develop their own 3×3 programs.
3×3 is a sport for all. It is easy to play, encourages full engagement from all participants and is designed to improve physical and mental health.
We look forward to working with you to help you catch the 3×3 fever!
Our
Story
Our story is rooted in a lifetime of passion for basketball and the growth of 3×3 as a unique sport. Founded by Paul Sir, a former player, coach, and leader in the 3×3 movement, the 3×3 Basketball Association is dedicated to advancing the sport for all ages and abilities. Click through to learn how our journey began and where we’re headed next in making 3×3 accessible and impactful for everyone.
The Basketball show

The Basketball Show on Sports 1440 is pure hoops talk. Join host, Paul Sir, for community, national and international guests as they cover all levels for the local gym to the NBA and WNBA arenas.